Description

Entropy Studio has been the company responsible for the stunning VFX of the campaign of the Ministry of Transport (MTOP) of Uruguay: The eruption of a volcano, an earthquake that destroys the central area of Montevideo and the tsunami that has ravaged Piriapolis. The advertising campaign was awarded with `Sol de Bronce´ on Fiap Festival 2014.

The goal was to generate attention, surprise and give a powerful message. The campaign seeks the prevention of road traffic crashes because of the high number of deaths for this reason.

Check it out our VFX breakdown of this work to see how we made it. Enjoy it!! :)

 

http://www.elpais.com.uy/economia/gente-negocios/desastres-mtop-obtuvo-sol-bronce.html

http://article.wn.com/view/2014/04/29/Desastres_del_MTOP_obtuvo_Sol_de_Bronce_en_Fiap_2014/

http://www.adlatina.com/publicidad/todos-los-ganadores-del-fiap-2014

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